THE AGE
OF ATTENTION
Give it. Get it. Earn it.
Consumer behavior is changing at a dazzling pace.
The rise of smartphones, social media and
new technologies makes it increasingly difficult
to get people’s attention.
And we can’t blame them.
There is so much to read, see, discover and do.
Why would anyone pay attention
to what your brand has to say?
Doesn’t work? Download here your book as a pdf.
THE AGE
OF ATTENTION
Give it. Get it. Earn it.
Consumer behavior is changing
at a dazzling pace.
The rise of smartphones,
social media and
new technologies makes it increasingly difficult
to get people’s attention.
And we can’t blame them.
There is so much to read,
see, discover and do.
Why would anyone pay attention
to what your brand has to say?
Doesn’t work? Download a pdf here
The Age of Attention will teach you how
to get involved with your customer.
Semi-truths and false values don’t live long.
The Age of Attention will teach you how to get involved with your customer. Semi-truths and false values don’t live long.
A few tips for the future:
01
Speak up
correctly
02
Understand
why purpose
means attention
03
Be loyal
04
Try harder
05
Be concerned
about the crowd
A few tips for the future:
01
Speak up
correctly
02
Understand
why purpose
means attention
03
Be loyal
04
Try harder
05
Be concerned
about the crowd
Buy me.
Try me.
Read me.
“Why would I pay attention to what your brand has to say?”
“Why would I trust you?”
“What does your brand contribute to society?”
Three awfully, annoying questions consumers
will ask you without hesitating.
About the authors
Erik Saelens
Consultant and interim manager Erik Saelens
has over 20 years experience
in brand marketing and communications.
He is the founder of Brandhome,
where he is currently executive strategic director.
Erik specializes in rebranding and renaming,
having researched more than
250 brand-change operations worldwide.
He is also an expert
in brand management, M&A and IPO strategies.
Nicoline Spruijt
Nicoline is a senior manager with entrepreneurial spirit.
Her background in marketing, sales, general management, transformational change and mergers gives her a sound basis for leading Brandhome and guiding clients through strategic and operational challenges on a branding level, a company level or within the team’s own talent. She sees what does (not) match the story, the brand, the organization. She is driven by a strong ability to achieve business goals and quick to recognize the inherent strengths of brands and people.
About the authors
Erik Saelens
Consultant and interim
manager Erik Saelens
has over 20 years experience
in brand marketing
and communications.
He is the founder of Brandhome,
where he is currently
executive strategic director.
Erik specializes
in rebranding and renaming,
having researched more than
250 brand-change
operations worldwide.
He is also an expert
in brand management, M&A
and IPO strategies.
Nicoline Spruijt
Nicoline is a senior manager with entrepreneurial spirit.
Her background in marketing, sales, general management, transformational change and mergers gives her a sound basis for leading Brandhome and guiding clients through strategic and operational challenges on a branding level, a company level or within the team’s own talent.
She sees what does (not) match the story, the brand, the organization.
She is driven by a strong ability to achieve business goals and quick to recognize the inherent strengths of brands and people.
Support the Brandhome foundation
All revenues of this book
go to the Brandhome foundation.
A non-profit organisation which aims
to support disadvantaged and underprivileged children
in Flanders and the Southern Netherlands.
IBAN BE 09 0682 4746 9457 | BIC GKCC BE BB
Brandhome is a member of the Brandhome group
